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Coming - Fall 2008
Academy of Business & Entrepreneurship
Launch of our New Business & Entrepreneur Curriculum

Managers play a critical role in shaping America's future. Businesses need managers who are effective, creative, disciplined and well educated. The Business Management career choices gives students the career skills to gain a understanding in the many areas of business. Career opportunities include management positions in manufacturing companies, business and management consulting, financial planning and banking, sales management, marketing and personnel administration.
 

  


Business Ownership 1.0 Credit
The purpose of this course is to prepare students as entrepreneurs, present entrepreneurship as a career path that is worth consideration, provide students with the skills needed to realistically evaluate their potential as a business owner, and develop the fundamental knowledge and skills necessary to start and operate a business.
 
Business Management and the Law 1.0 Credit
This course is designed to provide an introduction to business management techniques.  Topics include human relations, decision making, communication techniques, business law concepts, and characteristics of the American enterprise system.

 
Principles of Entrepreneurship 1.0 Credit
This course provides instruction in the basic principles of entrepreneurship including the role of the entrepreneur, entrepreneurship as a career, ethics in business, and the principles of marketing, financing, and managing a business.

 
Marketing Essentials 1.0 Credit
This course is designed to prepare students for employment in various sales, customer service, advertising and promotion, and first line supervisory positions in wholesale, retail and service areas. Students will prepare to perform marketing and management functions and tasks as they relate to selling and retailing, e-commerce, sports and entertainment, and hospitality and tourism industries. Students will experience application of the following Florida Math Standards: number sense data analysis and probability, patterns and algebra, discrete math, and logic.

Business Law  1.0 Credit
This course involves the study of how our nation's laws were formed, the ethics behind our laws, our kinds of law, how laws are enforced, and the difference between crimes and torts. Laws for minors, families, and consumers will also be studied. However, the main emphasis of this course will be the study of contracts--different types, how they are formed and ended, and damages. 

 
Marketing Operations 1.0 Credit
The purpose of this course is to develop the competencies essential to marketing.  These competencies include human relations, employability, communication, math, and economic skills.  The fundamentals of marketing and selling are also included.

 
International Marketing 1.0 Credit
The purpose of this course is to introduce the student to the basics of international marketing.  These competencies include an understanding of import and export basics.
 
Marketing Applications 1.0 Credit
This course is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations.
 
E-Commerce Marketing 1.0 Credit
This course is designed to provide students with general knowledge of the use of the World Wide Web as a marketing tool including the development of a web site and supporting marketing activities including the management of an internet marketing campaign.
 
Marketing Management 1.0 Credit
This course provides instruction for career sustaining level employment in the industry.  The content includes applied skills related to the marketing functions including employment skills required for success in marketing and career planning as related to a marketing industry.

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