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Coming - Fall
2008
Academy of Business & Entrepreneurship
Launch of our New Business & Entrepreneur Curriculum
Managers play a critical role in shaping America's future. Businesses
need managers who are effective, creative, disciplined and well
educated. The Business Management career choices gives students the
career skills to gain a understanding in the many areas of business.
Career opportunities include management positions in manufacturing
companies, business and management consulting, financial planning and
banking, sales management, marketing and personnel administration.

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Business Ownership |
1.0 Credit |
The
purpose of this course is to prepare students as entrepreneurs, present
entrepreneurship as a career path that is worth consideration, provide
students with the skills needed to realistically evaluate their
potential as a business owner, and develop the fundamental knowledge and
skills necessary to start and operate a business.
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Business
Management and the Law |
1.0 Credit |
This
course is designed to provide an introduction to business management
techniques. Topics include human relations, decision making,
communication techniques, business law concepts, and characteristics of
the American enterprise system.
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Principles of
Entrepreneurship |
1.0 Credit |
This
course provides instruction in the basic principles of entrepreneurship
including the role of the entrepreneur, entrepreneurship as a career,
ethics in business, and the principles of marketing, financing, and
managing a business.
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Marketing Essentials |
1.0
Credit |
This course is designed to
prepare students for employment in various sales, customer service,
advertising and promotion, and first line supervisory positions in
wholesale, retail and service areas. Students will prepare to perform
marketing and management functions and tasks as they relate to selling
and retailing, e-commerce, sports and entertainment, and hospitality and
tourism industries. Students will experience application of the
following Florida Math Standards: number sense data analysis and
probability, patterns and algebra, discrete math, and logic.
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Business Law |
1.0 Credit |
This course involves the
study of how our nation's laws were formed, the ethics behind our laws,
our kinds of law, how laws are enforced, and the difference between
crimes and torts. Laws for minors, families, and consumers will also be
studied. However, the main emphasis of this course will be the study of
contracts--different types, how they are formed and ended, and damages.
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Marketing Operations |
1.0 Credit |
The purpose
of this course is to develop the competencies essential to marketing.
These competencies include human relations, employability,
communication, math, and economic skills. The fundamentals of marketing
and selling are also included.
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International
Marketing |
1.0 Credit |
The
purpose of this course is to introduce the student to the basics of
international marketing. These competencies include an understanding of
import and export basics.
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Marketing Applications |
1.0 Credit |
This
course is designed to provide students with an in-depth study of
marketing in a free enterprise society and provide the knowledge,
skills, and attitudes required for employment in a wide variety of
marketing occupations.
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E-Commerce Marketing |
1.0 Credit |
This
course is designed to provide students with general knowledge of the use
of the World Wide Web as a marketing tool including the development of a
web site and supporting marketing activities including the management of
an internet marketing campaign.
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Marketing Management |
1.0 Credit |
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This
course provides instruction for career sustaining level employment in
the industry. The content includes applied skills related to the
marketing functions including employment skills required for success in
marketing and career planning as related to a marketing industry.
Course Catalog |
Tuition
Payment Plans Available**
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